Course Description

Propagandist

Chris Burfield

The man, the myth, the legend and all around super cool guy! My name is Chris Burfield, but all my close friends call me "BURF".I prefer you call me that too...since you are now my BFF. ;-)

Course curriculum

  • 1

    What Is Community Guru

    • The Big Picture (A 60,000 ft. View)

    • Mere Exposure Effect

    • Manufacturing Celebrity Status

    • Respect My Authoritah
  • 2

    Guru Content Creation

    • Video Equipment and Tools

    • The Sherlock Method of Content Creation

    • How To Brand and Edit Your Video Series

    • Creating Content That Stands Out
  • 3

    Headline and Copy Formulas

    • 14 Ways To Reposition

    • 12 Psychological Triggers
  • 4

    Facebook Ads

    • Market Research (Using The Audience Insights Tool)

    • Setting Up A Video Views Campaign

    • Facebook Video Captions

    • Duplicating A Campaign

    • Creating A Custom Audience

    • FB Lead Ads for Carousel Ads

    • Setting Up Zapier To Capture Leads for FB Lead Ads

    • Split Testing
  • 5

    Retargeting For Expert Postioning

    • Installing Your Facebook Pixel

    • Setting Up A Retargeting Ad
  • 6

    Email Marketing

    • 60 Email Subject Line Formulas

    • The Pyramid of Power
  • 7

    Facebook Closed Groups

    • Starting A Facebook Closed Group
  • 8

    Instagram

    • Expert Postioning

    • Photo Apps That Make You Stand Out

    • Using Hashtags To Build Your Tribe

    • Instagram Stories
  • 9

    Facebook Messenger Ads and Chatbots

    • How To Setup A Facebook Messenger Ad

    • How To Setup ManyChat for Comment To Subscribe Ads